Won Hundred, and Counting

Besides the big fashion fair there are small showrooms anywhere where one can take a closer look at the forthcoming collections. In such a near Kongens Nytorv sued we hit with Pernille Schwarz, designer of the Danish brand Won Hundred .The idea was to talk jeans, but it was the costumes that impressed the most.

– Me and founder Nikolai Nielsen comes from the same town in Denmark but had not had any contact with each other in ten years. One day we ran into each other in February 2005, and he asked if I was interested in a job. I had just been five years of Kolding and was very eager to get to work, says Pernille Schwarz.

What is typical of Won Hundreds of jeans?
– We have a clear Scandinavian design with very slim models. Often we have some extra details like our special and oblique cutting of pockets for example. We started with two models in three washes, and then we have expanded from there.

– In addition, we place great importance on our suits that have a special slim silhouette. We have jackets in different lengths and with one or two buttons.

What do you particularly when making design a costume?
– To me always fit most. Each model goes through five different testing processes before they are produced, which are both taking a long time and is costly. But it’s worth it. Today’s costumes often have problems with shoulder and waist like that, we try to work extra. The challenge is to simultaneously have to make the costumes so versatile that you can have them at different times.

– Since we try to have fine details like patch made of leather, for example. And we have often details that are not always so obvious, to look a little after them. A discreetly hidden pressure might.

How is your fall / winter collection?
– I worked with the theme of hunting attire autumn. I liked the contrast between knitwear and leather. Plus, the whole uniform feeling got a new dimension in any way.

Pernille had unfortunately no digital pictures of the autumn collection yet, but visit their site to see the actual garments in spring and summer.

In Sweden you can buy Won Hundred of Grandpa in Stockholm, Workshop in Gothenburg, Themsa in Visby or Color Clothes in Vasteras.

By the way, Gitte Wetter was in the same showroom and sent word that she liked all comments in her interview was very sjovt.

 

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