Andy Warhol would slightly enjoyed the idea that his magazine or one of the first benefit from the latest b res advanced’re technological. Interview will so inaugurate the iPad (the new gadget Steve Jobs), paving the way to a new generation of media media m g…
While press paper and websites still have trouble finding common ground, observing in dogs of faence wondering which will take precedence over the other, lance Apple these days a curious object, which could well allow traditional magazines to find a place share entire online.
Often pass by the power e mont of media at the same time the who cease to close on the net, the paper sentence press meet challenge launched by web 2.0. Versions online of the lighthouses of Cond Nast, Mondadori and other Lagard re magazines are very far – some exceptions pr – s to the quality of the paper.
These sites have also have bauch of the bloggers and tent to borrow their strengths to the sites buzzent, nothing helps: they always prove s difficult tame the Web. Lack of means, lack of taking seriously the media, lack of enthusiasm… the reasons for this failure are the regions.
However, the iPad could well provide the solution to press groups both esp e r. Midway between a laptop and an iPhone, this new Tablet touch designed by Apple offers the possibility to the traditional media to disseminate their publications on support to the close dimensions of their original format.
That said, which may truly r volutionner the middle – and shade to internet sites – it is above all the dimension dynamic e contribution by this new tool. In their version of iPad, magazines will thus be agr lying s of soundtracks, but also video. In other words, the iPad will offer the quality of the paper, with more benefits of internet…
Interview electronic version will be available from April 3, the date of the launch of the Apple tablet. Not less than 330 pages and 20-minute videos will be on the menu of this first alternative interactive to the paper.
Its ct, Cond Nast, who had more or less boud iPhone don’t d developing a GQ app, this time it took the lead, well decided to become the leader in the market for the iPad version editorial. The group is expected to propose soon the iPad version of GQ, Wired, Vanity Fair, The New Yorker and Glamour.
PR t give up the vir are in your favourite newspapers kiosks?
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