New Swedish Brand with Weight

Swedish fashion is booming right now. And successes abroad seems to pave the way for more Swedish brands. Gram Design is the name of a new shoe brand which releases his first collection at the end of March. Manolo.se took a chat with founder Alexis Holm for the launch.

Why does man a new shoe brand right now? Because I thought it was a hole in the market. I wanted to create something that lay between Swear / Schmoove and Converse. Just a bit of Converse, but it would get a little more for that price.

The shoes are made of denim, which means that they get a personal wear, just like regular jeans. This fall, however, other materials, wool and oilskin for example. This will also be the first pure model for men to be released. The three our models are all unisex and called 311 g, 355 g and 406 g. A little unusual you have to say.

Why baptize you models for weight? – Hahaha, this is first and foremost a very easy way to rename models. It is always exciting to pick up the digital wave, when the manufactured shoe going to see what it will be called. And it fits well with the company name, of course.

Who do you see as the typical buyer of your shoes? – I think it’s all possible, it mostly depends on the color and model. The black maybe you will see more around Stureplan, while the 80-century-blue is more Södermalm.

In the shops one will find you? – So far, the Weekday, Tjallamalla and Slatgo & Clemenza in Stockholm. But they will also be sold at Antipodium in London and through our own site. Our first collection is limited to 600 pairs and are individually numbered. In late January has the option to add a pre-order if you want to be sure to get a particular model of a particular color.

 

Gallery

Indianapolis Ordnance

Indianapolis Ordnance

Source: indianapolisordnance.com

Store’s Decision to Use ‘Bigger’ Bathing Suit Model Gets …

Store's Decision to Use 'Bigger' Bathing Suit Model Gets ...

Source: thestir.cafemom.com

Buy Röda Ulven ( Red Wolf ) Surstromming online from Made …

Buy Röda Ulven ( Red Wolf ) Surstromming online from Made ...

Source: www.made-in-scandinavian.com

New Women Coin Purse High Capacity Bump Color Buckles Long …

New Women Coin Purse High Capacity Bump Color Buckles Long ...

Source: www.dalamanestates.co.uk

Swedish Army Folding Cup Camping Hiking Survival Folda …

Swedish Army Folding Cup Camping Hiking Survival Folda ...

Source: www.ebay.com

Sexy White Girl/Lady Halter Strap Bikini Top Swimsuit …

Sexy White Girl/Lady Halter Strap Bikini Top Swimsuit ...

Source: www.dhgate.com

Barista Apron

Barista Apron

Source: store.lamarzocco.com

60" Monk’s Cloth Natural

60" Monk's Cloth Natural

Source: www.fabric.com

Marni shopping bag women bags [9HbLF7Tn-Y520lG44]

Marni shopping bag women bags [9HbLF7Tn-Y520lG44]

Source: www.shanruss.com

Kask Valegro 2018

Kask Valegro 2018

Source: ciclimattio.com

BODY PUMP 85 HD DVD + CD + waveform graph LM Fitness BODY …

BODY PUMP 85 HD DVD + CD + waveform graph LM Fitness BODY ...

Source: www.fitnessmusic.cc

Android 6.0 Car Radio 7 inch 2din DVD 1024×600 GPS …

Android 6.0 Car Radio 7 inch 2din DVD 1024x600 GPS ...

Source: www.aliexpress.com

Invicta 52mm VENOM Sea Dragon Gen II SWISS MADE …

Invicta 52mm VENOM Sea Dragon Gen II SWISS MADE ...

Source: www.ebay.com

Rio German Extra-Long Flat-Nose Pliers

Rio German Extra-Long Flat-Nose Pliers

Source: www.riogrande.com

Casio Watch MTP-1374D-1AVDF

Casio Watch MTP-1374D-1AVDF

Source: www.chronograph-divers.com

Shire Horse Family from Schleich

Shire Horse Family from Schleich

Source: www.worldwideshoppingmall.co.uk

The Royal Air Force

The Royal Air Force

Source: www.scottishregimentalstore.co.uk

Acer Aspire 5349 Keyboard UK Replacement Laptop Keyboard

Acer Aspire 5349 Keyboard UK Replacement Laptop Keyboard

Source: www.onlinelaptopbatteries.co.uk

Re-imagining Ockelbo

Re-imagining Ockelbo

Source: rideapart.com

Mesh weight lifting padded leather gloves training cycling …

Mesh weight lifting padded leather gloves training cycling ...

Source: www.ebay.com