About nine days starting the World Cup and every company seems to try to put a football twist on their products. How are those involved with sports clothes all the time? Manolo.se checked the situation with Kim Jones to find out. And we did three slideshow of garments and shoes for you to get the feel of the collections.
– I tried to keep myself to do something very simple, like England’s jersey which was something that no one else could do anyway. It was relatively simple, I did not think much of what others were doing similar projects.
Given that Umbro by Kim Jones made clothes in similar style before, how does your World Cup collection from the usual that you do?
– I treated it more as a graphic project by taking imagery from the World Cup brand and use it as palette for the collection. The whole point was therefore quite different.
Why is sportswear important?
– Because it’s real and comfortable. A blazer can also be a sportswear. And if you look at modern dress from the 50s onwards – something that very few do nowadays – it is always present in men’s fashion and always look modern out.
To your fall / winter collection presents you a slimmer look than usual, although many mentions oversize as the theme of autumn. How is your design spirit of fashion fluctuations?
– I did not think they were very narrow indeed. We did a couple of skinny jeans, but everything else is based on the same foundation stones that we always use. The more loose in the collection was a reaction to the narrow look.
– I tend to think of the models and see how they look in the clothes, and then I plan the current skyline from there.
Tell me about the color selection for the autumn / winter collection.
– Well, I wanted to keep it simple with a few brighter colors. Spring / summer color all the way! But very Kim Jones still.
Your shoes have become an instant success. Why do you think that they have received so well?
– I think it’s because they are so easy to use, yet so versatile. It helped a lot. They are my personal favorites in the collection indeed.
Besides Umbro, what’s going on for Kim Jones otherwise?
– I am about to discuss with several people, but it’s a bit too early to say as yet. And I’m working on a book with Umbro, and S / S07 collection, which I’ll show in Paris also so clear.
Finally, who will win the World Cup?
– I do not know, but I hope Brazil!
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