Discreet, Joseph Ettedgui is not less that that, well before Colette and Maria Luisa, had the idea of r to unite in one and m me place the cr creators making the fashion of the moment. This visionary had indeed realized that the ideal wardrobe was foremost multi-brand…
While the claw Joseph was never as dynamic (his news is notably marked by the delivery nine of its two flagships Parisian), sad news comes from tainting the high range brand: its creator, Joseph Ettedgui, dyed March 18, following cancer.
If the man had started in 1999 to d make his claw, before turning d definitively to other horizons (in 2005), there remained no less one who knew how to make his name synonymous l timeless elegance and irr irreproachable cuts pr.
Yet the part, Joseph Kooll seemed not fate work in fashion. For his father, commercial ant Moroccan, m tier tailor had indeed nothing of very poor: he wanted rather his son embraces a career of doctor. Not hearing it not that ear, the young Joseph chooses to embark on the hairstyle…
In the years 60, he decides to leave Casablanca and to open a London salon with his brothers. Then he falls in love with the city, so much so that he doesn’t leave. It must be said that energy creative animating the capital English lectrise literally the young man, who is interested in more fashion.
To the first lodges – gr this show – the desires of the gent female, Joseph Ettedgui per ILO quickly of how you satisfy them. In parallel the classics talky and other layouts folds, it begins offering a s selection of the cr creators whom he admires. Can be found in his clothing s sign Kenzo and Emmanuelle Khanh.
The success of the s election is so dazzling that d s 1970, fashion takes precedence over the hair in the form of a new store on Sloane Street. He pr you design of the attention any special, in confident carrying the architect Norman Foster (points of sale Joseph themselves will want to s d then still the cutting edge of design). Giving a good to the cr creators in sight, the multi-brand Joseph is gradually becoming a Mecca of the London fashion…
During the 80s, Joseph Ettedgui realize that missing on the market of pr-t – wear classic quality products. He decided to create his own line of cashmere: Joseph Tricot. His sweaters and other pi these mesh quickly encounter a lively success, so he chooses to decline the male wardrobe concept d. It offers a simple, chic wardrobe and timeless, o focus is on cutting and material re port.
Always eager to satisfy his customer, the master of the places decided also to offer every season a wide range of trousers, to allow women to find system automatically – and this regardless of the trend – one that suits them perfectly.
Small small, outlets are increasing, Paris and New York if av rant particularly particularly f rus as well for clean products the brand as its sharp election s. During the nineties, Joseph will continue to to develop by providing – with Joseph Maison – his touch to the world of decoration and AOS management int inside.
That said, cela no emp che not human to aspire to d commit it to his empire: in 1999, he c of so the majority of Belgian investors and French. Co a coincidence or cause effect, the claw then little lost few of his prestige and his dynamism. It will take until 2005 to see revived, following its acquisition by a Japanese group.
On his side, far from remaining idle, Joseph Ettedgui rach you 1998 Connolly – sp cialis tanneries are in the dressing of luxury (Jaguar and Ferrari) cars – which his wife is the artistic director.
D c during the age of 74, this man still firing 4 studs which everyone admired the very british gance l leave behind him the image of a bold, visionary businessman. Azzedine Ala has said of him: “he knew to take risks at the time o others dropped out.” If everyone was like him, I wouldn’t have no fear for the future of fashion”.
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