In March we asked Stella to start making stylish workout clothes even to the guys. But now maybe we can avoid ugly workout clothes anyway, and the solution to the problem is coming from Sweden. Jackie goes jogging named a new brand from Stockholm that has chosen to invest in designer clothes intended for sport and exercise. Baggy workout clothes in poorly chosen materials were founder Carl Falk to reevaluate his career in the IT industry:
– I asked myself if exercise clothes had to look that way? So I went to Italy to see what new material was available.
After an initial research work, he joined forces with designer Paula Lidstrom and began producing Jackie goes joggings first collection.
– We have produced a 12-13 pieces at first, both men and women.
– We have taken inspiration from the fashion world and combined it with the sporty, hi-tech materials, said founder Carl Falk.
Ugly workout clothes
Y3 or Umbro by Kim Jones can be said to be fashion with a sporty twist – you are sportswear with a fashion twist instead?
Where are you in three years?
– Then I hope I found working with the brand, and we are represented in the major fashion cities. The dream would be that we can afford to hire enough people so that I can focus on the visionary in the future.
The men’s collection has just come out in stores and are still only at Paul & Friends in Stockholm. Carl, however, allows health that it’s fine to email them if there is any garment you are interested in.
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