Dr Denim Jeans Talking

We took a snack with Gothenburg brothers Alexander and John from Dr Denim their favorite jeans, role models and why jeans seem to survive all trends.

Tell me the short story of Dr Denim.
– Dr. Denim Jean Makers run by a family with 35 years experience in denim. Alexander, John (brothers) and Morten (pike) began with Dr Denim in 2003 and the first deliveries were sent out in February 2005. Morten handles a large part of the production, while everything from design to distribution is handled by us.

Can you describe the process leading to a pair of Dr Denim jeans? From sketch to finished pant?
– Alexander and I make a sketch that we send to any of the factories we work with. First, they make a prototype, and while they keep up with new developments laundry for us, because we feed them with new washing recipes all the time. Then we go through the prototype, making adjustments; the next step is to decide the model and washing subdivision season’s collection which then appears at fairs and in-store, the purchasers. After that there will be production, usually with more small tweaks and a few months later located the jeans in the store. It usually takes between three and nine months from idea to finished pant in store.

– The actual sketching begins with details like pockets, coin pockets, seams, fit, thread colors and line spacing, and other design elements. We specify the every single thing – everything from shades of threads to shades of buttons, pocket lining, threads on the inside and so on. At the same time, we choose materials, and makes washing experiments alongside, and of course fit tests.

Do you have any role models in the genre?
– We think that Paul Smith has done a really good job with their brand all the way from a humble beginning to today. His colorful interpretation of both casual- and formalwear is impressive. There is no logo scratching, which is something that there’s just too much of today.

Why jeans seem to survive all trend cycles?
– There’s no simple explanation but partly it is a lot of renovation, for it happens all the time something in the denim industry. As it happens a lot of yarns, weaving, dyeing and washing treatments, so you can all the time to do new stuff, and that’s precisely why it’s fun to work with.

– And it is possible to adapt to so many different styles, so it fits the into everything from vintage to dressy, to … whatever it may be. Therefore, it’s as well have become a standard in the closet – it is so established that it can hardly disappear. And we have many good untried ideas as new drought will probably not be.

What is your favorite couple of jeans? What is special about them?
– There are a couple Unagi from Dr. Denim’s first production series and also our first jeans model made of raw selvedge denim and I’ve carried faithfully every day since the first delivery. Firstly, all frictions and stains genuine Dr Denim History, and second, so this pair is one of the very first thing we have done. Better “a good pair of jeans is like a member of the family” feeling is hard to find.

 

Gallery

alterior motif: seriously glamorous denim

alterior motif: seriously glamorous denim

Source: alteriormotifstore.blogspot.com

Boyfriend jeans.baggy sweater and leather flats

Boyfriend jeans.baggy sweater and leather flats

Source: www.pinterest.com

Hamaki-Ho Archives

Hamaki-Ho Archives

Source: blog.gotstyle.ca

Dr Denim Fall/Winter 2011 Collection

Dr Denim Fall/Winter 2011 Collection

Source: denimology.com

Rachel McAdams joins Benedict Cumberbatch at Comic-Con for …

Rachel McAdams joins Benedict Cumberbatch at Comic-Con for ...

Source: www.dailymail.co.uk

RZ EM

RZ EM

Source: lookbook.nu

A$AP Rocky Teams up With Guess for ’90s-Inspired …

A$AP Rocky Teams up With Guess for '90s-Inspired ...

Source: www.hollywoodreporter.com

My Summer Wardrobe

My Summer Wardrobe

Source: stylebyemilyhenderson.com

The "Daisy Duke" Look

The "Daisy Duke" Look

Source: fashion.allwomenstalk.com

3151 best Get in my wardrobe images on Pinterest …

3151 best Get in my wardrobe images on Pinterest ...

Source: www.pinterest.com

10 Best Sleeping Masks

10 Best Sleeping Masks

Source: www.rankandstyle.com

glow by dr. brandt™ overnight resurfacing serum

glow by dr. brandt™ overnight resurfacing serum

Source: www.rankandstyle.com

Sachajuan Scalp Treatment

Sachajuan Scalp Treatment

Source: www.rankandstyle.com

Rachel McAdams joins Benedict Cumberbatch at Comic-Con for …

Rachel McAdams joins Benedict Cumberbatch at Comic-Con for ...

Source: www.dailymail.co.uk

Asos Jersey Bomber Jacket In Khaki in Green for Men

Asos Jersey Bomber Jacket In Khaki in Green for Men

Source: www.lyst.co.uk

Simply Real Deals 3/27/14-4/03/14

Simply Real Deals 3/27/14-4/03/14

Source: www.simplyrealmoms.com

CAPPOTTI DESIGUAL OUTLET ONLINE

CAPPOTTI DESIGUAL OUTLET ONLINE

Source: wroclaw.plan.pl

Arvind SS16 Collection At Fashionim

Arvind SS16 Collection At Fashionim

Source: www.denimsandjeans.com

Andrea Iniesta on Twitter: "Vestimenta de gala para darle …

Andrea Iniesta on Twitter: "Vestimenta de gala para darle ...

Source: twitter.com

Arvind SS16 Collection At Fashionim

Arvind SS16 Collection At Fashionim

Source: www.denimsandjeans.com