PRPS Narrows

The well-made denim brand PRPS (pronounced Purpose) is relatively unknown in Sweden, outside the circle of denimentusiater course. Something that might change it is through the new models that have a much more streamlined silhouette. (Coolhunting had pictures but had to pick them down unfortunately)

PRPS recipe for success is the fancy and elaborate details. Custom designed purple selvedge, printed inside pockets, various fly-buttons or new cuts on the pockets (see picture) are just some of what you can expect. All frictions are handmade and unique. In addition, the jeans woven of African cotton in Japanese design, specifically the Levi’s old looms which is another bonus.

The founder’s Dowan Harrell and is also behind the brand Akademiks. Harrell is a real denim devotee and decided to release small quantities of jeans in the premium class.

Prices are at $ 250 and up. Sure it is a lot of money, but it is a costly process to make this type of jeans. Just printing costs is $ 30, compared with $ 5.25 as it had cost them if they weaved in China (according to the NY Times).

(And I’ll add a link to because it’s Friday, it’s things like this that make me ashamed of my British heritage… )

 

Gallery

Prps Macaw Demon Fit in Blue for Men

Prps Macaw Demon Fit in Blue for Men

Source: www.lyst.com

Lyst

Lyst

Source: www.lyst.com

Prps Camaro Mid Rise Skinny in Blue

Prps Camaro Mid Rise Skinny in Blue

Source: www.lyst.com

Shop Prps Demon on Wanelo

Shop Prps Demon on Wanelo

Source: wanelo.co

Balmain Jean in Black for Men

Balmain Jean in Black for Men

Source: www.lyst.ca

Palm angels Ripped Lt Wash Denim Regular Fit in Blue for …

Palm angels Ripped Lt Wash Denim Regular Fit in Blue for ...

Source: www.lyst.com

Lyst

Lyst

Source: www.lyst.com

G-star raw Powel 3d Tapered in Black in Black for Men

G-star raw Powel 3d Tapered in Black in Black for Men

Source: www.lyst.co.uk

Moussy Fontana Patched Skinny Blue Women Denim Jeans [W …

Moussy Fontana Patched Skinny Blue Women Denim Jeans [W ...

Source: www.casamariela.com

Balmain Jeans in Gray for Men

Balmain Jeans in Gray for Men

Source: www.lyst.co.uk

GM STUDIO The Jumper Cobalt Wash Women Rompers & Jumpsuits …

GM STUDIO The Jumper Cobalt Wash Women Rompers & Jumpsuits ...

Source: www.kwikbacchusband.com

Naked & Famous Naked & Famous Weird Guy in Blue for Men …

Naked & Famous Naked & Famous Weird Guy in Blue for Men ...

Source: www.lyst.com

Men’s Sale

Men's Sale

Source: www.urbanoutfitters.com

Nudie Jeans Tape Ted in Org Muddy Water in Blue for Men …

Nudie Jeans Tape Ted in Org Muddy Water in Blue for Men ...

Source: lyst.com

Simon miller M001 Gunnison in Black for Men

Simon miller M001 Gunnison in Black for Men

Source: www.lyst.com

Nudie jeans Thin Finn in Blue for Men (organic dry ecru …

Nudie jeans Thin Finn in Blue for Men (organic dry ecru ...

Source: www.lyst.com

Lyst

Lyst

Source: www.lyst.com

Asos Wool Mix Pinstripe Bomber Jacket In Blue in Blue for …

Asos Wool Mix Pinstripe Bomber Jacket In Blue in Blue for ...

Source: www.lyst.com

G-star raw Heller Super Slim in Blue for Men

G-star raw Heller Super Slim in Blue for Men

Source: www.lyst.co.uk

The North Face Nse Traction Mule in Black for Men

The North Face Nse Traction Mule in Black for Men

Source: www.lyst.ca