Porsche Collection at Once From Adidas

More street fashion (say the vote right), and when we listen so clear. We took a snack with Ben Pruess, director of adidas Sport Heritage Division – the part that deals with all lifestyle-oriented products. If you have wondered who decides what new limited edition sneakers to be released, or who will cooperate with Adidas, it is then Ben. And Porsche is next in line.

You have among others worked with the Swedish brand WE – what is important when you’re partners?
– There must be a meaningful match of ideas and brands. We do not work with people who do things that we ourselves could do. And we must be able to partner with them to jointly create something unique and good. It is not enough that they just put their logo on an Adidas shoe.

– With Adicolor series, it was a little different. There, we looked more ideas and individual creators than brands. It was so we could get such a large spread – from Vice to Pucci. I called directly to Laudomia [Pucci] and she liked the idea immediately. There was none of the ones we heard of us turned down actually.

You worked in the snowboarding industry before. What skills did you bring from there?
– The entire lifestyle of snowboarding and skateboarding hanging heavily together with sneaker- and denim world. Just look how many influences fashion world has taken away the last ten years. The transition to working with Adidas was therefore very simple. It’s all about customer focus and attention to what they really love the brand wants and likes.

– I worked at AirWalk a while and saw how they made fools of themselves in total. They lost focus of the skating area and börjare become more and more mainstream. And so it went to hell too. I quit within a year because I could not stand to see the mark just die like that.

What have you again in the future?
– Adidas has two collections at once together with Porsche. Performance section will make a sports-luxury concept, while we will make a move that is more lifestyle emphasized. Our collaboration with Goodyear became so successful that we wanted to continue on the whole car theme. You will recognize Porsche charateristic lines that continually gets refined. The shoes appear in December this year.

 

Gallery

A Look At The Entire Porsche Design x adidas Ultra Boost …

A Look At The Entire Porsche Design x adidas Ultra Boost ...

Source: www.kicksonfire.com

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ADIDAS Porsche Design Sport P'5000 Run Bounce S4,Size:US-9 ...

Source: www.ebay.com

Porsche Design x adidas "Bounce Chronicles" Pack

Porsche Design x adidas "Bounce Chronicles" Pack

Source: hypebeast.com

A Look At The Entire Porsche Design x adidas Ultra Boost …

A Look At The Entire Porsche Design x adidas Ultra Boost ...

Source: www.kicksonfire.com

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Supreme's New Dr. Martens Collab Features Custom Embroidery

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Introducing the Samson Switchblade Flying Sports Car ...

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NYFW Women’s Spring/Summer 2016 Sneakers

NYFW Women's Spring/Summer 2016 Sneakers

Source: www.highsnobiety.com

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xDeath Market: (SOLD) Orient AAA Deluxe King Diver 1000m ...

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xDeath Market: (SOLD) Seiko Perpetual Calendar SNQ089 (Unworn)

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xDeath Market: (SOLD) Seiko Automatic Diver Reff. 6105 ...

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xDeath Market: (SOLD) Swatch Chronograph YOS413

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xDeath Market: (SOLD) Seiko Military Alarm Chronograph

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The Porsche x adidas Ultra Boost ‘Triple Black’ Unites …

The Porsche x adidas Ultra Boost 'Triple Black' Unites ...

Source: www.thedropdate.com