Jean History: World War II

World War II plays an important role in jeans and not least in Levi’s history and success.

When the war started changed the design of Levi’s jeans quite radically. Wrote rivet disappeared and rivets set as the gain on the coin pocket was picked off with cinch hill that were considered waste materials.

The curved knitting sitting on the back pockets were also taken away because they had only a decorative purpose. Levi’s thought, however, that knitting was so important to the appearance that they let sewing machine realists painting where the color instead. Commodity restrictions also made it produced significantly fewer pairs of jeans, and that they became a sought-be. This meant in turn that the American soldiers brought their jeans out into the world that they would not be stolen while they were away.

When the soldiers were on leave had his jeans on, and now they were seen for the first time outside the United States. Many were interested in the new kind of pants and Levi’s got a lot of letters asking how they could get hold of a friendly couple. Other switched to the American soldiers of jeans to leather jackets, and more. The first step towards an international market was taken.

When the war ended production came running properly again. Cinchbacken never came back, but the rivets on the coin pocket and stitching on the back pocket ended up back in place.

The stitching sewn there by twin which gave the diamond shaped tip of knitting and made all the stitching look alike. Before the war was sewn stitch single needle which made machinist skill ruled the distance between the seams. And therefore also the appearance.

1943 Levi’s patent on the arc-shaped knitting. The other denim brands that had surfaced now had kindly change the look of his. Right up to today’s knitting one of the safest ways for identifying a brand of jeans. Other articles on the history of denim: Wrote rivet The red tab

 

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